Paw Rangers

UX | UI design for virtual animal adoption app

collaboration with
Dominika Mądry i Aneta Wolańczyk | UXUI Academy

Road map

1. Interviews (individuals identified through screening)
Understanding user needs, behaviors, and motivations through direct interaction, allowing the collection of subjective opinions and experiences.

2. Persona
Presents user personalization, enabling a better understanding of the goals, preferences, and challenges of a specific target group.

3. Empathy map
Displays users' emotions, experiences, and needs, aiding in a better understanding of the context in which they operate.

4. User journey map
A coherent and visual description of the user's interaction with a product or service over time, facilitating the identification of touchpoints, issues, and opportunities for improving the experience.

5. Ideate
This technique helps discover how people understand and categorize information.

6. Modeling

7. Protoypes

interviews

Case

The donations and assistance for a specific shelter are a challenging process due to the lack of widely available and systematized data on where and how contributions can be made or other forms of assistance can be provided.

Our goal
1. Thoroughly 'examine' and analyze the problem by understanding our potential user:

• Objectives

• Motivations to help

• Frustrations and problems

• Past experiences related to assisting shelters

2. Design a tool that facilitates access to information about the needs of shelters/organizations and, in turn, makes it easier to help animals.

Pre-screener 3 general questions about helping shelters

• Encouragement to participate in the project

• Consent to further participation in the study

49 SUBJECTS

Screener
• wybrano 25 osób (11 👩🏼  9 👨🏼)  z ankietowanych w prescreenerze, które miały najwięcej styczności z pomaganiem w schroniskach
• 6 pytań o częstość, rodzaj wsparcia i doświadczenia związane z pomocą schroniskom

25 SUBJECTS

Interview

Interview involving detailed questions about experiences related to helping animals.

Selection of candidates:

• 2 individuals who have adopted and consistently provide assistance.

• 2 individuals who regularly help but face challenges in accessing information.

• 1 individual who regularly helps without encountering any issues.

What we asked about:

• Motivations

• Types of assistance

• Challenges and struggles in the process of helping

• Adoption process details

Summary

Motivation
Linked to high empathy, sensitivity, and love for animals. Helping in response to a stimulus (charitable action) on social media. Action organized by a group of friends.

Main issues
Lack of systematized or reliable data. Conflicting or unclear information regarding the adoption process/assistance to shelters. Time-consuming process of donating food or other items to the shelter. Difficulties in contacting the shelter.

persona

emphaty map

What she think and feel

"I want to help needy animals."

"I don't know which shelters are most in need."

"I would like to know exactly what items or food a specific shelter needs."

"It's difficult for me to find reliable and up-to-date information about charity actions."

sadness | concern | sympathy | frustration

What she says and does:

She mentions to friends about the actions and organizations she supports.

She shares information about the needs of animals on her social media profiles.

She occasionally consults with others to find out specific needs of shelters.

She contributes financial support to various actions and organizations.

She donates items such as food, bedding, blankets, beds, toys to shelters.

She sometimes participates in volunteer activities, walking dogs or helping with cleaning in shelters.

user journey map

ideate

....to be continued